Under the motto «FEEL FREEZE» Wodka Gorbatschow made its first appearance to fans at the popular electronic music festival PAROOKAVILLE 2022 in Weeze.

The challenge for the newly developed presentation by JEFF was to combine the festival's elaborate city concept, the local conditions, and the icy sensation of the iconic brand Wodka Gorbatschow. The result was a gigantic icebreaker: the IceBreaker One. Its modular construction, built with solid wood, can be reused and expanded over the years. JEFF accompanied the festival’s appearance from A to Z and was responsible for all other touchpoints and activations at the campsite and in the Platinum Club.

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